2Screen Quotables – TV and the Social Web

Laura and Nicola from Team Quotables were delighted to attend Mint Digital‘s 2Screen conference in London on 14th October. 2Screen’s all about the ways the social web is turning TV into an event – a shared experience and worldwide water-cooler. We chatted online TV innovation, nibbled tasty canapes, quaffed more than our fair share of beer, and still managed to live-quote our way through the whole event, with 2Screen quotables popping up on Twitter and Quotables throughout the night.

Here’s our handy little digest of 2Screen quotable highlights in case you missed them – enjoy!

Kevin Slavin

Managing Director & Co-Founder of Area/Code, Kevin is working on the hotly tipped Starling.tv. It’s been described as Foursquare for TV and is supported by JWT and Fremantle.

No geolocated venue is as big as television.

Technologies that desynchronise people are often subverted to resynchronise people.

Second screen should reward attention but never demand it.

Margaret Robertson

Margaret is a game designer and consultant who has worked on award-winning games for the commercial, cultural and educational sectors. She is Development Director at Hide & Seek.

By concentrating too much on people’s split attention, we can end up designing things defensively rather than creatively.

It’s important not to get distracted by the screens and to think about what people’s focus is.

[Embedding PopCap games in World of Warcraft] is this humble recognition that no matter how rich World of Warcraft is, there are gaps and dull bits. So they’ve said, “Feel like a change? Why don’t we give you it?” Split screen gaming in one game.

Matt Locke

Acting Head of Cross Platform at Channel 4, Matt was closely involved with Million Pound Drop, seen as a landmark success for web / TV crossover in the UK.

Our attention is no longer found by the shapes defined for us by broadcasters. We have created new attention shapes to suit our needs.

Getting people to watch things at the same time is the easiest way to sell audiences to advertisers.

Audiences are shifting their attention to consume and engage… almost curating their attention.

Tim Morgan & Utku Can

Tim Morgan is CEO of live online fantasy football game Picklive, Utku Can is Creative Director of Mint Digital.

I think one day there will be a game that you can play along to every tv show. 

— Tim Morgan

Let’s let the audience decide how to divide their attention between the two screens. 

— Utku Can

Since we can’t control TV, as designers of the second screen, let’s react to the way the second screen is used by the audience. 

— Utku Can

…Quotables also made an appearance on the 2Screen lanyards, which all contained different hidden quotes – lovely!